KW Luxury 

As the world’s largest and most productive real estate company, Keller Williams Luxury International is a powerful network of over 185,000 global associates to help you sell homes or find your next client. Maximizing exposure to a level beyond our competition using KW’s brand power while providing the boutique real estate service your clients deserve. When you are a Keller Williams Luxury agent, you will receive the support and resources to operate your business at the next level. 

KW Luxury is a members-only program that offers eligible associates the opportunity to promote themselves and their listings with special signage, marketing materials, publication discounts, and the exclusive Luxury Homes by Keller Williams website and referral network.

Participation Requirements

Agent Qualifications

Two or more closed transactions at or above your market area basis in the last 24 months. Your team leader will determine the market basis for your area.

Property Qualifications

Regardless of where you live, to qualify as a luxury property a transaction must meet certain market basis criteria. Generally, your market basis will be set at the price point of the top 10% of closed transactions in your market area.


Completion of The Institute’s two-day training course to become a Certified Luxury Home Marketing Specialist (CLHMS) at the time of joining or in the 12 months following.

Get Recognized for Excellence

We recognize your dedication to building a luxury brand. You are someone who focuses on properties which are usually valued at $3-$40 million, on homes made from premium materials and finishes that also provide homeowners with the best amenities around. Luxury real estate agents deal specifically with ultra-high-net-worth individuals. Get recognized for your hard work and dedication by joining KW Luxury today.